+Deep blood red/burgundy/wine color; semi-vampy for those who don't want to fully commit. It fades into a very flattering berry stain as the day goes on. I really love this color.
+Semi-matte creme formula
+Long lasting: It'll stay put throughout the day, provided you don't eat or drink in excess. It seems obvious that it would stay if you're not doing either of these things, but I've found with a lot of lipsticks, they fade throughout the day on their own.
+Not tested on animals
-Difficult to apply: the formula is very dry, so it doesn't apply smoothly--it drags, pulls and skips along my lips. In addition, because the lipstick's tip is wider and has less sharp of an angle, it makes precision application nearly impossible. Proceed with caution.
-Slightly drying; remember to apply lip balm and blot off the excess with a tissue before applying lipstick
-I find that if you apply too much, the product does tend to settle into creases
.Use your finger or a lip brush to apply the lipstick on as a stain and build layers.